Content Creation Issues

Content Creation Issues

After the marketing or communication department has chosen a content strategy for customer communication, campaigns, or corporate communication, the next step is creating content. Creating proper content involves many issues.

How do you decide what content is required? Who is going to produce it? How do you ensure that deadlines are met? Does the content conform to internal and external guidelines (for instance, corporate identity, rights of use, or commercial law)? How do you fit the content to the specifications of its intended channel of publication?

Here is when the added value of a proper process, and the right tool for efficiently creating the right impact comes to light.

How can we facilitate and handle the issues mentioned above?

Content Creation Assignments

Most of the time, content creation speaks to multiple disciplines. Besides the client, professional designers, photographers, translators, and copywriters take a share.

A decent marketing operation management (MOM) solution allows for standardised multi-facetted assignments. For instance, for adding new images to the image library, uploading new designs, or for creating compelling communication material.

Within the assignment, you can quickly and conveniently align stakeholders, campaigns, budgets, deadlines, preferred suppliers, and processing time. Work flows facilitate assigning, reviewing, and finishing tasks by different stakeholders.

Content creation

There are many different types of communication tools. Keeping these consistent, to keep brand experience and communicative strength at a maximum, is a challenge. That is what your corporate identity rules are for. When creating content, it must be monitored constantly to see if it conforms to your corporate identity, as well as other compliancy rules.

Amongst other things, a MOM platform facilitates joint corporate identity agreements with customers, in different templates, for various communication tools. From web to print. This includes adverts, posters, flyers, brochures, magazines, business cards, but also newsletters, online magazines, Facebook and Twitter messages, YouTube videos, press releases, and even full promotional web sites.

Your brand expressions will follow tailored design and business rules templates. Simply add in your images and text. This means a huge cost reduction. In one go, you will have removed the document design from your process. Your expressions will be on-brand compliant, and will have been validated through your internal and external commercial processing rules.

Omni-channel distribution of your content

Whether it is template-based or customised content designed by a professional, you want those posters or newsletters approved and distributed as soon as possible. These processes can be automated perfectly, too. Through a work flow, you can have your content validated, annotated, and checked against rules and policies.

A work flow lets you decide how and when you want to publish your materials. Digitally or in print, type of used paper, what print shop, what social media channel, through email, et cetera. Anything goes.

A MOM solution makes all expressions suitable for publication. All off-line materials can be colour-converted, according to their intended type of paper. All content will be 100% print shop profile certified.

Clients will have full insight in the process, from briefing, through creation, to distribution.

Advantages of automated content creation processes

  • Grip on your creation and publication process
  • Quick and easy content publishing
  • Shorter processing times
  • Convenient re-using of earlier publications
  • On-brand content
  • Cost reductions
  • Securing Risk, Governance, and Compliancy (RGC)