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Measuring event success

It makes instinctive sense: in an increasingly digital and transient world, people feel a growing need for live communication. Just face-to-face, from one person to another. If you want to create a real brand impact, events are an effective tool in your belt. But how do you convince your organisation with measurable arguments? We have listed 8 KPIs and statistics to be used in determining, monitoring, and demonstrating event success to the rest of the organisation.

PRIOR TO THE EVENT

1. Open, click and bounce rates of invitations;
2. Number of unique event website visitors;
3. Event website conversion;

DURING THE EVENT

4. Presence v. no show;
5. Social presence (is the hashtag being used by visitors?);

AFTER THE EVENT

6. Visitor assessment;
7. Speaker assessment;
8. Net Promotor Score.

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