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Learnings Brand VIP Event ‘Merging into a single strong brand’

Great things happen when you invite a group of seasoned communications and marketing professionals for a brainstorm about branding. During the first edition a group of professionals discussed the topic:“How do you merge a decentralised organisation, consisting of multiple multiple brands, identities and cultures, into a single, strong brand?” Download the learnings and read:

  • Possible pitfalls of merging brands and how to avoid them;
  • How to communicate the strategic urgency of a rebranding;
  • Experiences and learnings of seasoned brand professionals.

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Download the learnings of the first edition of the Brand VIP Event by clicking the link below:

Learnings Brand VIP Event First Edition_Public-EN-V2.pdf
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