Content marketing and branding

Content marketing and branding

How to secure brand and communication strategies in content marketing. 

Many organisations are currently using content marketing. What that means, depends on whom
you’re asking. Fact is that for content marketing, you need to create content in various forms, and across various platforms. But how do you manage this process effectively, as a brand, or as a larger
company? How do you keep your content on-brand, and in line with your brand and communication
strategy? How do you make sure it meets compliancy and governance rules, and without having to find your way through a labyrinth of software applications?


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