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Dennis KosterFriday, January 31, 2020

An event is not possible without a clear event website. A central place where you entice your invitees to visit your event, offer them relevant information and where they can leave their RSVP. But creating a well-performing event site is not that easy. We have listed 8 conditions that your event site must really meet.

 

1.      Signing up should work flawlessly
The main purpose of your event site is to give people the opportunity to sign up for your event. Make sure this is as simple as possible and use clear calls-to-actions such as: sign up quickly!

2.     Mobile friendly
Perhaps an open door in these times, but not always self-evident: of course your website must work well on mobile devices.

3.     Clear program and location information
Clearly indicate what time the program starts, ends and where the event takes place. A nice map from Google Maps always helps, so invitees can even plan a route from your event site.

4.      Introduce your speakers
Give your event a face and introduce your speaker, chairman or host.

5.      Branding is like a common thread for your event
Make sure you implement the corporate identity properly on the event site, so that the brand experience with your guests is optimal from the first moment.

6.      Registration option for break-out sessions
In addition to the option to register for the event, you want to give your guests the opportunity to register for parallel sessions.

7.      Quick to fill, without the intervention of a web builder
Time is money. The result is undoubtedly fantastic when you let a web builder go wild, but in general you need some patience before your site is live. In addition, there is a lot of time in the attunement and you already had so much to do. How nice would it be to be able to do it yourself and choose an existing, on-brand base and reuse it?

8.      Insight into statistics
You can only manage on results when you have insight into statistics. How many visitors have been to your event site and how many of them have registered? This allows you to quickly identify any improvements so that you can improve the experience of your guests and increase the number of registrations.

 

BONUS

9.      Impression of the previous edition
Social-proof has enormous persuasiveness. By posting an impression in the form of photos or videos, you show who preceded your guests during the previous edition of your event. Perhaps you awaken a beautiful memory in someone who has been before. In short; it might just give visitors that last push to sign up.

10.  Make sure registrants automatically receive confirmations

Actually, this condition does not belong in the bonus conditions. It makes your life a lot easier. Nobody likes repetitive chores, so why send the same email to visitors over and over, if you can do it automatically. This way you have time for other things.

 

Hopefully, these tips will get you off to a flying start in setting up your event website for your next event. Are you curious about how to demonstrate the success of your next event? Then take a look at our white paper '8 KPIs & Statistics to measure the success of events'.

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