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Dennis KosterMonday, October 14, 2019

Events are an excellent means of creating brand impact, making it essential to measure how your visitors have experienced this moment, or rather: this brand touchpoint. To make things easier for you, we have added post-event surveys to our Event Management Solution.

In addition to inviting guests, managing registrations, break-out sessions, and creating an event website, our Event Management Solution now also offers the possibility to send out surveys following your corporate events. Simply send your guests a post-event survey invitation via email using our system, and easily collect the input you will need to indicate your event’s success and to uncover its potential for improvement for the next edition. By the way, we have also listed 8 KPIs and statistics you can use to make event success quantifiable.

Even more convenient: are you registering visitors using the Event Scanner? Then you can use this data as an easy basis for visitor segmentation. No need to cross-check with badge counter registration lists ;-)

MULTIPLE CHOICE or OPEN question? you can choose

You can choose how you want to collect your answers. Are you looking for more qualitative data, and is your aim to gather as much feedback as possible? Then you should include open questions as part of the questionnaire. Multiple choice questions are an easy way of ensuring direct visitor answers. Want to measure NPS? Simply use a scale from 0 to 10 – but 5- or 7-point Likert scales are also possible. 

results

The results can easily be reviewed from the dashboard, or simply exported as CSV files to analyse to your heart’s content – and to make sure your next event becomes an even greater success.

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