‘What is the ideal positioning of brand management and technique in the organisation?’ A group of marketing directors, communication directors, and brand managers brainstormed about this question during the second edition of the Brand VIP Event. Read in these learnings, among other things how:
- the role of brand management changes;
- you perfectly match the needs of both employees and suppliers;
- you pay attention to both the human and technical side of an implementation.
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Click the link to download and the learnings of the Brand VIP Event for free.