Editorial Office | Capital IDFriday, December 8, 2017

An event website is more than a place where participants register for your event or find information about the programme. It's an excellent marketing tool. But how can you optimally use your event website? Capital ID thought about this for you and our Event Management Solution is the answer. Using a microsite (a sharing website), you can swiftly and easily create an on-brand website for every event. No matter how big or small. And the best thing? You need no programmers or expensive designers to proper publicise your event online.

Is micro not elaborate enough?

A good event website has everything a guest needs and wants to know about a meeting, congress or convention. At the same time, it's a temporary site. The Event Management solution by Capital ID offers the ability to create a microsite. Here, you place all information about the event and the programme and provide the participants to register. The microsite only consists of a single (home) page, but can also become a dynamic environment for, for example, an annually recurring event.

Before you start

Before creating an event site, you start with a number of general settings. How long do you want the site to be online? What happens to the environment when the site is offline? What will the URL be? Publicly or only internally accessible using IP-filtering? Multiple languages? But also the choice whether to optimise the site for SEO and Social Media? Done? Now the real work starts.

An event site up and running in a few clicks

Using the intuitive content management part of the solution, you can create a microsite for your event in a few steps. You don't need a programmer or expensive designers. The site-editor guides you through the process. You control the layout of the pages within predetermined brand frameworks. You choose one of the five types of pages: general, news, blog, contact or gallery. Per page, you can then add different items/components. Et voilà: your empty template has been transformed into an on-brand webpage. Now all you need to do is fill it with content. Only once all the pages are indicated as ready for publication, you publish the complete site. While working on the different pages, you can see exactly what you're doing and what the end result will look like, using the real-time preview.

In short:

  • Swiftly and easily create an on-brand event website

  • No programmers and designers needed for every adjustment

  • Different pages with different templates

  • Multiple languages

  • Good link to social media channels

  • Also possible: digital registration, e-ticketing, planning, etc.

More info? Contact us.