Editorial Office | Capital IDFriday, December 8, 2017

Organising business events takes attention and time. Make sure you communicate your brand the best you can while inviting guest for your business event. Save time by simplifying the organisation process and rest assure knowing your invitations, follow-up and save the date messages perfectly reflect your brand. Capital ID’s Event Management solution simplifies organising and saves you time.

Replacing the invitation made of paper

You pinned down a date for an event, put together an attractive programme and have a list of guests you want to invite. But how will you publicise the event? An old-fashioned paper invitation is an option. There is, however, a good chance that this doubles the lead time and the question remains whether the design is according to the house style guidelines.

Online, completely on-brand and in accordance with guidelines

Capital ID’s solution for communication surrounding events is called the Event Management Solution. In it, you have the ability to run invitations and all communication surrounding the event in an online, completely on-brand and structured manner. This way, you know that what goes 'out the door' will look perfect and will be in accordance with guidelines.

Plenty of freedom within set templates

In the communication dashboard of the solution, you compose your mailings yourself. This can be a prior notification or invitation, but also a follow-up after registration. In the dashboard, you can choose from a number of pre-set templates that meet the house style guidelines. The guidelines are strictly according to the brand building blocks, but provide enough freedom for good, impactful content. The template safeguards, among others, the tone of voice, the format and outline of headers and frameworks, correct use of visual material, colours and fonts. And while you create the invitation, you will see a preview of what it will look like in real-time. After all mandatory components have been entered, you save this mailing as a concept, send it for correction or ready it to be sent by selecting the right date and time. It's as simple as it sounds.

The abilities of online event communication:

  • Send personalised prior notifications, invitations and reminders 

  • Responsive on-brand e-mail design

  • Use of media from the Media Bank


Properly arranged from beginning to end

A well-attended event requires good, consistent communication. Internally and externally. Before, during and even far after the last guests went home. Using the Capital ID’s Event Management solution not only simplifies the organisation, but also safeguards the on-brand look and feel of all displays.

Do you want to limit time spent on organising and have peace of mind knowing your event communication is always according brand guidelines? We invite you to get in touch with us to discuss the benefits for your organisation.