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Back in 2002 we introduced brand consistency management through a digital solution that facilitated the creation of marketing communication materials based on brand guidelines and templates. Over the years this solution evolved into a comprehensive brand, marketing and communications platform.  


Nowadays brands have grown from a ‘nice to have’ into a fundamental driver for company success. It is a main differentiator in a world where information and advertising are continuously fighting for the consumer’s attention. Managing your brand has become even more challenging. Faster, more complex and present in more (digital) channels, without borders. At the same time, ‘the brand’ is no longer the sole responsibility of the communications and/or branding departments. All brand expressions combined determine and affect how your brand is perceived, defining trustworthiness and recognition. In other words, your brand is only as powerful as the combined effort of your organisation. And the only way to achieve this success, is when the entire organisation acts ‘on brand’. This is why we believe in a ‘brand community’. By facilitating this community we empower the organisation to communicate and act in a consistent and coherent way.


With a passionate team of Customer Success Managers, Consultants, Business Analysts, Software Developers and Customer Support staff, we help our clients every day. To put it differently, we support more than 150,000 users in over 120 countries. We contribute to:

  • Brand coherency and brand value

  • Reputation & Stakeholder Management

  • Powerful communication

  • Cost reductions

  • Governance, Risk & Compliancy

  • Powerful marketing

Capital ID is an independent, flat organisation that boasts a wonderful product, a client portfolio we are truly proud of, an informal atmosphere and a fantastic team.

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