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Measuring event success
It makes instinctive sense: in an increasingly digital and transient world, people feel a growing need for live communication. Just face-to-face, from...
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Learnings: Positioning of brand management and technique
‘What is the ideal positioning of brand management and technique in the organisation?’ A group of marketing directors, communication directors, and br...
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Brand VIP Event
We often see brand professionals working on the same communication and brand challenges. That is why we bring them together; to learn from each other....
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Learnings Brand VIP Event ‘Merging into a single strong brand’
Great things happen when you invite a group of seasoned communications and marketing professionals for a brainstorm about branding. During the first e...
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Issues pertaining to content creation
Once the marketing or communication department has chosen a content strategy for its client communication, campaigns or corporate communication, the n...
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How Booking.com realises the production of marketing content on a global scale three times faster
Booking.com’s request for Capital ID was as clear as it was complex: create a user-friendly solution that allows our people all over the world to crea...
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