We’re excited to announce an important step: Capital ID has become part of Spotler Group. This collaboration perfectly aligns with our ambition to help organizations capture their brand centrally, share it easily, and apply it consistently across all communications. By joining forces with Spotler Group, we can now do this on a larger scale and with even greater impact.
Why this choice?
Capital ID was founded in 2002 by Andrey and his co-founders. Since 2019, we’ve been working together as a team on our mission: providing organizations with the right tools to keep their communication always on-brand. To continue growing, it’s time for a new approach. By joining Spotler, we can offer our Brand Portal software even more professionally and instantly deliver more value to our customers.
“With Spotler, we can accelerate and expand our mission. For our customers, this means more possibilities, better integrations, and - when you want - a system where brand and marketing reinforce each other. We remain Cap as you know us, but with an extra dose of power.”
Gerben Bleijenburg - Commercial Director Capital ID
Who is Spotler Group?
Over the past few years, our paths crossed regularly. Spotler and Capital ID share the same vision: marketing technology should help organizations communicate smarter, more consistently, and more efficiently. That ultimately led to this step.
Spotler develops marketing software that makes it easy to connect with your audience in a data-driven way. Thousands of marketing and communication professionals across Europe use Spotler to reach their users, customers, or citizens via email, personalized web content, pop-ups, WhatsApp, and social media. One important aspect that was still missing? A central DAM solution. And that’s the addition we bring.
“Capital ID strengthens our ability to help customers manage their brand and content with confidence. The technology, the team, and the years of expertise fit perfectly with our ambitions and form a valuable addition to the broader Spotler product portfolio.”
Lee Chadwick - CEO Spotler Group
What does this mean for our customers?
In fact, very little changes for our customers: our Capital ID team remains the same, as does our software. The same applies to the legal entity, our service, privacy, and security arrangements. Contracts and terms also stay as they are.
What will change over time? You can continue to use Capital ID on its own, but soon our software will become even more powerful as part of a complete marketing solution with Spotler. Think of integrations between the ID Brand Portal and Spotler’s marketing tools, so brand management and marketing activation seamlessly connect.