performance management
About ID manager application: performance management
"Validate the relationship between your marketing investment and market performance by identifying key performance drivers in the delivery of marketing effectiveness from a single system. This will ensure marketing optimisation through improved multi-channel marketing."
The performance management application includes the following components:
performance monitoring
Includes; real-time data capture, third party data management, single source of data management, acces to historical data, consistent data formats
performance measurement
Includes; sales comperisaon vs. investment, investment criteria, trend identification, missed sales opportunities, profitability analysis
performance analysis
Includes; identification of cremental sales, Return on Investment (ROI) analysis, campaign profitability, analysis of life-time values, campaign comparison
performance insights
Includes; activity association with performance, key driver identification, research valisation, establishment of key metrics, market prediction
Key deliverables
| Reduction in the collation, formatting & management of external data sources |
System reduces the cost of external data collation, formatting and management through the provision of integrated data sources |
| Improved client resource efficiency (time management) |
System reduces the amount of time spent in capturing, formatting and analyzing marketing data through the creation and management of one data source where all information is presented in-line with client requirments |
| More effective marketing mix (due to improved marketing insight) |
System provides objective insights through the application of prediction models to enable the user to define the optimal marketing mix to maximize marketing effectiveness |