creative development
About ID manager application: creative development
"Develop and establish your brand proposition along with all centrally provided marketing assets & collateral from a single system. This will ensure your brand communication is of the highest quality in all markets where your brand is present."
The creative development application includes the following components:
brand identity
Includes; brand requirement identification, brand identity guidelines, brand architecture guidelines, guideline validation, trademark registration
master creative
Includes; creative briefing templates, creative review process, record of all concepts, formal production & post production process, approval history
creative versioning
Includes; understanding requirements, consolidation requirements, creative version templates, project teams, progress tracking for users
agency management / reporting
Includes; agency estimating, monitoring PO & billing, cost (resource) tracking, costs vs. budget comparisons, work in progress reviews
Key deliverables
| Hourly registration / increased productivity of Agency (reduction in FTE deployment) | System enables the tracking of all agency time deployed in the management of the client account and thereby ensures that the agency FTE resource is as productive as possible and that all estimates / costings are based on actual time tilized |
| Reduction in re-work undertaken by Agency | System reduces the amount of re-work (and thereby agency time utilized) by improving the briefing, communication and review / approval process |
| Improved client resource efficiency (time management) |
System reduces the amount of the time spent in managing the development of central master creative with the Agencies of Record, including tracking, marking-up, reviewing and approvals and it does this through transparancy of all activities and process optimization |