campaign management
About ID manager application: campaign management
"Develop, implement and track all of your marketing campaigns & activities from a single system. This will ensure that your brand message is delivered to your customers in a way that provides your business with a sustainable competitive advantage. "
The campaign management application includes the following components:
campaign development
Includes; campaign structure, task lead-times, campaign management process, project teams, campaign status & budget tracking
campaign theme (central)
Includes; creative templates, adaption for media, production file management, printing on the fly, on-line proofing
campaign theme (local)
Includes; checking central creative, development process, advance production notice, language translation, access to all local creative
campaign execution
Includes; campaign execution status, distribution of materials, communication of campaign, delivery confirmation, campaign tracking
Key deliverables
| Reduction in artwork production (via use of templates) |
System enables a user to adapt on-line templates to create production-ready artwork rather than briefing this to a DTP or creative agency |
| Shared development of campaign theme / methodogy & assets |
System enables users to borrow and re-use campaign briefs, ideas, concepts, themes, methodology, activities and material designs |
| Improved resource efficiecy (time management) |
System reduces the amount of time spent in managing the development and execution of campaign activities, including tracking and approvals and it does this through transoarency of all activities and process optimization |